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Ages 11 to 13 · ages 12+
Marketing and Growth · Grades 7 to 12
An 8-week run through marketing and growth: what marketing really is and how to define an audience and value proposition, the funnel and the channels that fill it, writing a message with a clear call to action, A/B testing and the metrics that matter, conversion rate, and the economics of growth (customer acquisition cost, lifetime value, and retention), each idea operated in a live simulation and grounded in honest, sustainable practice.
8 weeks 16 lessons 1 to 2× / week · 30 to 45 min
Standards alignment
- NEP 2020: experiential, real-world entrepreneurial and financial literacy
- CBSE: Business Studies / Entrepreneurship (marketing, consumers, and growth)
Standard workshopPrice on request Paid course
Reason about marketing like an operator: positioning, funnels, and growth loops without the hype.
Request access What you’ll cover (8 weeks)
- 1What marketing is, and the audience
- 2Value proposition, then a check
- 3The funnel and channels
- 4The message, then a check
- 5Testing and metrics
- 6Conversion rate, then a check
- 7The economics of growth
- 8Honest marketing and the boss
The full week-by-week plan and every lesson in this course unlock with enrollment.